Everyone wins if manufacturers structure their websites in a sensible way which users would want

I spent yesterday at a conference which was discussing how to get more traffic to websites through the search engines, but for me it was as much with a web user's hat on as a website operator's. The good news is that to defeat the increasing number of websites out there full of machine- generated rubbish, which I'm sure we've all seen (and quickly left), the main search engines are concentrating on identifying the characteristics of websites which are designed for real people to use.
So in answer to the question from website owners "how do I get my site to appeal to the search engines?", the universal answer now seems to be "design and write it for your users". Sounds straightforward, but when you look at the contrived structure and mangled language of many websites over the years, you'll know they were designed more with an eye to what the writer thought the search engines wanted.
What does this mean for us as people who use the web to source suppliers or get support information (which is just about everyone now)? Long term, nothing but good news. The message to manufacturers is that everyone wins if they structure their websites in a sensible way which users would want; if they get rid of the "roadblocks" like introductory movies; and (most of all) if they put more and more content on their sites. The manufacturers who will win the online information war are those who put on display everything they have to offer, in as much detail as they can. And that includes articles, case studies, hints and tips ...everything that as customers, we might find interesting. It's also a great chance for smaller, more go-ahead manufacturers to score over the corporate giants with "not the way we do things here" attitudes or tortuous approval processes where too many people are allowed to say no.