"Design" and "engineering" are integral and form a single process

The UK's own walking design engineering advertisement, James Dyson, has been doing the PR circuit highly effectively in the past few weeks, promoting the news that his company's range of vacuum cleaners is now the number one in the USA by revenue (although with the machines being two or three times the price of many competitors, he does have an inbuilt advantage there). In a series of interviews, he has once again used the opportunity to combine promotion of Dyson products with a promotion of design engineering, which is great to read.
Unfortunately, few of the articles seem to have been written by people who understand his philosophy that "design" and "engineering" are integral and form a single process. To them, "design" is adding groovy colours to, well, just another domestic appliance, whereas articulate owners of Dyson cleaners will quickly tell you that the reason they're happy to pay so much for the product are to do with good cleaning performance and features like a hose which seems to extend forever. He still has a lot of education to do in this respect, and he knows it.
"I am convinced that our love of retailing is part of the reason for our lack of interest in engineering and manufacturing"
Dyson's Richard Dimbleby Lecture reviewed
Good interview with Dyson from 2002